I love to see philanthropy being used as a marketing tool, and I don’t mean that sarcastically. Every company is going to dump millions of dollars into convincing you to buy their widgets and doodads, so when they choose to give money to good causes as a part of that buyer coercion, I’m onboard.
The particular business doing the wooing is Pepsi, with their “Pepsi Refresh Project”. Good ideas for projects in a variety of categories are submitted, and the people (that’s you!) vote on the best ones. There are a lot of great cause that could really use the money, and if you can find one that you support, mobilize and vote frequently. The competition gets pretty fierce.
My choice? http://www.refresheverything.ca/braintumourfoundationofcanada.I did some writing work for Brain Tumour Foundation, which included some survivor interviews, and their stories affected me so profoundly that I’d love to see them get some cash. So go, my minions, flock to the site and start voting! Show them what over 10 people can accomplish on the internet!
Today’s fun fact: the iPhone spelling auto-correct changes ‘pcp’ to ‘oxo’. These things are not similar.